What is a distribution partner?

A distribution partner is an external company or organization that helps a business sell and deliver its products or services in specific regions or markets. Businesses use distribution partners to expand their reach without having to invest heavily in local infrastructure, staffing, or logistics. By leveraging the partner’s established networks, market knowledge, and customer relationships, companies can enter new markets faster, reduce operational costs, and focus on core activities such as production and innovation while ensuring their products are effectively marketed and delivered to end consumers. When working with us you have a range of different options to choose from, each will be designed and priced accordingly to your level of risk and capital.

Distribution Models

Case Study (Hypothetical): Expanding a Bangladeshi Handmade Sunglass Brand into the Canadian Market

Situation
A small artisanal eyewear manufacturer based in Dhaka, Bangladesh, produces handmade sunglasses crafted from sustainable bamboo and high-quality glass. Despite having a premium product and strong local reputation, the company lacked the infrastructure, logistics capability, and international marketing expertise to expand beyond South Asia. The founders sought a way to access North American markets without taking on the high costs of setting up their own offices, warehousing, or marketing operations.Challenge
The company faced several key challenges:
Limited understanding of the North American retail and eCommerce landscape.
High logistics and customs costs that would make direct exporting unfeasible.
The need for brand positioning, storytelling, and digital presence that could appeal to eco-conscious Western consumers.
Financial constraints — the manufacturer wanted to minimize upfront spending and avoid large inventory risks.Approach
Vera North Group was engaged as a strategic distribution and market-entry partner for North America. To facilitate operations, Vera North Group created a Canadian subsidiary based in Montreal — chosen for its blend of cultural diversity, design sensibility, and access to major retail hubs.
The approach included five key components:Market Entry and Structuring
Vera North Group established the subsidiary to manage importation, warehousing, compliance, and local operations. This entity acted as the exclusive distributor for the brand in Canada.Marketing and Brand Development
The Vera North marketing team developed a full digital identity for the brand, including a dedicated eCommerce website, social media campaigns, and strategic influencer collaborations. The storytelling emphasized sustainable materials, craftsmanship, and the cultural heritage of Bangladeshi artisans.Web and Data Infrastructure
A data-driven backend was built to track sales performance, customer engagement, and regional demand. Real-time analytics were shared with the manufacturer through Vera North’s secure data portal, allowing them to align production and supply with actual market performance.Warehousing and Logistics
Inventory was stored in a Montreal-based facility, managed directly by Vera North Group. The logistics model ensured same-week delivery across major Canadian provinces and scalable fulfillment capacity as demand grew.Financial Model — Consignment Distribution
To minimize the manufacturer’s financial exposure, Vera North implemented a consignment-based distribution model. The manufacturer lent the inventory to the Canadian subsidiary rather than selling it outright. Payment occurred only when units were sold, allowing both parties to maintain liquidity and share risk more efficiently.Results (Hypothetical)
Within the first year of operations, the brand achieved measurable traction in Canada. The Montreal launch positioned the company as a sustainable, design-forward eyewear option in boutique fashion stores and online marketplaces. The consignment model reduced upfront costs by over 60% compared to traditional exporting, while the shared data system improved production planning and reduced unsold stock.
This hypothetical case illustrates how Vera North Group’s integrated market entry model — combining strategy, marketing, logistics, and data transparency — enables small international manufacturers to access premium markets efficiently and sustainably.